Advertisement Sizes
Column Widths
1 column 44mm
2 columns 88mm
3 columns 135mm
4 columns 185mm
Full Page
Type area: 265mm deep x 185mm wide
Trimmed area: 297mm deep x 210mm wide
Bleed area: 303mm deep x 216mm wide
Half Page Upright - Vertical/Portrait
Type area: 265mm deep 87mm wide
Half Page Across - Horizontal/Landscape
Type area: 128mm deep x 185mm wide
Quarter Page - Vertical/Portrait
Type area: 128mm deep x 87mm wide
Quarter Page - Horizontal/Landscape
Type area: 61mm deep x 185mm wide
Acceptable Formats
Adobe Photoshop Press Optimised pdf files are preferred.
Software: (Please check with your Fire contact for the version in use)
QuarkXress or Adobe Illustrator. All images to be high resolution. Any fonts required can only be supplied to us if your license includes a Remote User clause. Otherwise our nearest match will be used.
Disks - CD (indicate if PC or MAC formatted).
FTP - Keyways has an FTP server. Please ask your sales/production contact for FTP login deatils.
Banner Ads
To be supplied in the following format: gif or jeg, 468x60 pixels (16.51cm x 2.12 cm)
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