Cheshire Fire and Rescue Service was awarded the best public sector presence award in light of its community safety work at this year's Manchester Gay Pride Parade. The fire safety theme of 'Smoke doesn't discriminate' was displayed on t-shirts worn by 20 members of the service, who distributed fire safety-themed wrist bands to the assembled crowd. Cheshire also sent a pink fire appliance to the event, as well as a vintage open Dennis fire engine done out in rainbow colours, both of which were sponsored by Fire Angel.
The campaign was run in partnership with Crimestoppers, which was promoting the reporting of hate crime. Speaking about the event, a spokesman for the service said: "Regardless of sexuality, gender, age, origin or disability the Fire and Rescue Service will treat you equally."