Cheshire Fire and Rescue Service's Home Safety Direct assessment '5 minutes' campaign, is hoping for success with the launch of telephone box 'street talkers' in towns around the county.

The six foot high adverts portray a stark reality to the five minutes strap-line, and promotes the new and innovative application on the service's website, which has been developed for residents to carry out their own home fire safety check online. It takes just five minutes to complete.

Cheshire told FIRE that Chester onlookers were 'amazed to see 'smoke' pouring out of one of the branded phone boxes' as part of a photo shoot in the city. There are featured phone boxes in Chester, Ellesmere Port, Crewe, Congleton, Northwich, Macclesfield, Warrington, Widnes and Runcorn.

A radio campaign will be on-air between  February 7-20, with '5 minutes' messages being broadcast across the county through local radio stations.

Evan Morris, Head of Community Safety, said: "Our '5 minutes' campaign gives out a strong message that it only takes five minutes to complete a Home Safety Direct assessment, five minutes that could save a life. Completed surveys are checked by the Service and anyone with areas that need addressing will be contacted by our staff." 


Date posted: 16.02.11