FirePRO - the national network for fire and rescue service communicators - has held its annual conference at the Forest Of Arden Hotel in Warwickshire. Over 60 delegates from fire and rescue services across the UK gathered for the 2 day event which was sponsored by the PRCA. Subjects covered at the conference included the use of social media in a crisis (using the summer 2011 riots as a backdrop), major event planning, and an award winning case study on the use of social marketing in reducing deliberate grass fires.

Steve Chu, Chair of the FirePRO Network commented "Fire service communications has often wrongly perceived to be just media relations support to emergency incidents. That is very much not the case. Fire and rescue service communications teams are staffed by communications professionals with the skills and experience to match any of their public sector counterparts and many in the commercial sector. Communications is seen as a key component both in raising the profile of the fire and rescue service locally and national but also in delivering safety campaigns into local communities.

"One of the most pleasing aspects of this year's conference was the increased number of non-communications colleagues that attended the event. Communications teams and community safety teams within Fire Services could and should work more closely together. Our aim is to increase the number of FirePRO members from outside traditional communications roles or teams to help foster these working relationships.

"In 2012, FirePRO is looking at joining forces with LGcomms to run a combined conference event in Birmingham. We believe this will be of great benefit to our members because it will open up the range of speakers available at our conference. It will also be an excellent platform to demonstrate the range of experience, skills and innovative thinking that exists within fire service communications".


Posted December 16th, 2011 at 0910 by Andrew. Comment by emailing: