Christmas ElfCheshire Fire and Rescue Service has joined Fire Service colleagues from across the UK to promote Christmas fire safety, not by stealth but by elf!  Cheshire kicked off the campaign with a unique, woeful tale, which was shared on social media on 1st December 2016. Watch the video here. 

The safety message to test smoke alarms is given by an elf on the shelf who watches a fire take hold of his home after a lit candle falls over.

Cheshire’s Head of Prevention Nick Evans said: “This is a great initiative to spread safety messages in an innovative way. By so many fire and rescue services taking part we can be sure of clear and corresponding information being given out not just in Cheshire but across the country in a bid to reduce accidental fires and increase road safety over the Christmas period and, we hope, beyond.”

Follow the adventures of the fire and rescue services’ elves on social media, #elfontheshelf.