London Fire Brigade want England fans to make it a tournament to remember by getting a takeaway on their way home from the pub during Euro 2012 rather than cooking at home and risking burning down their house.
New figures released by London Fire Brigade ahead of England's opening game against France [11 June] show that one in four people who die in a fire has alcohol in their system and three quarters of alcohol related fires are caused by cooking under the influence.
London Fire Brigade Commissioner, Ron Dobson, said: "During Euro 2012, many Londoners will go straight from work to the pub to watch the football. Our research shows cooking after having one too many plays a massive part in house fires and sadly, one in every four fire deaths involves alcohol.
"If people cook tonight under the influence of alcohol they could be putting themselves and the people they love in danger. Play away from home and eat out."
With thousands of football fans leaving work early to watch England v France at the pub, adverts featuring the slogans GOAL! above pictures of burgers will be appearing in pub toilets across central London as well as in free newspapers and on social networking sites.
As part of the social networking campaign, the Brigade will using its twitter feed @LondonFire to get the message across during games and are asking fans to tweet, using the hashtag #EatmyGoal, with a football related takeaway team e.g. Chipswich Town. The best tweets will win prizes including a voucher of £100 from Takeaway.com.
Posted 10/06/2012 by firstname.lastname@example.org