Moving away from printed reports, the Charity is aiming to reach a wide audience with a report that encompasses a dedicated microsite and a series of explanatory videos, graphics and downloadable PDFs.
The FFC Stronger Together website has been designed to work responsively across desktop and mobile devices, further expanding the potential reach of the report.
Claire Ross-Baker, Director of Fundraising and Communications, said of the new report; “Keeping our supporters informed as to how we are spending every penny of their generous donations is vital to The Fire Fighters Charity. To do so in a manner that means we can reach more people and share more information, in an easy to consume digital format, made complete sense.
“Stronger Together showcases the incredible work of the Charity, demonstrating how it enhances the lives of thousands of beneficiaries every year. It also highlights how the Charity has to tread a fine line in regards to its income and expenditure on an annual basis and why it’s so important that our fantastic supporters continue to fundraise and donate towards us.”
The Impact Report also features a range of case studies, as well as interviews with the Charity’s Chief Executive, Dr Jill Tolfrey, and Chairman, Ken Seager.
In 2014/15, the Charity helped 4,967 individuals, our helpline received 8,504 calls, 2,345 beneficiaries completed our rehabilitation programme and 2,045 beneficiaries came to one of our three centres for a recuperation break.
To download the report in full visit www.firefighterscharity.org.uk/