Over this week [3-9 Oct], the Northern Ireland Fire & Rescue Service has teamed up with its Republic of Ireland counterparts to jointly launch the 'How to Save a Life' campaign.
The campaign is part of the annual Fire Safety Week and also has the backing of Ireland's Minister of State, Fergus O'Dowd, and NI Public Safety Minister, Edwin Poots, who said:
"Last year in Northern Ireland alone, the Fire Service attended 3,618 major fires in Northern Ireland and tragically 11 people died in accidental house fires and some 137 sustained serious injuries.
"Fire Safety Week aims to raise awareness across both Northern Ireland and the Republic of Ireland of the potential risks from fire."
Each day during Fire Safety Week, NIFRS will be focusing on different life saving messages in relation to fire safety at home, in businesses and for schools.
NIFRS fire fighters will be targeting vulnerable groups, the business community and giving out a free home fire safety check to all members of the public.
Their Chief Fire Officer, Peter Craig, said: "North South Fire Safety Week 2011 provides us with an important platform to raise awareness of the main fire safety issues that affect everyone, regardless of geographical boundaries, to help reduce the number of fires and fatalities and casualties caused by fires.
"Everyday we make important choices within our lives - we either decide to protect ourselves, our families and our community from the dangers of fire or we simply don't.
"The stark consequences of these choices can be the difference between life and death. So we all have this great ability to Save a Life by making the right choices."
Ministers and crew were joined at the Fire & Rescue Training Centre in Belfast for the launch on Sunday [2 Oct] by 60 children from St Anne's Primary School in Dunmurry and Orangefield Primary School in East Belfast.
To coincide with the launch of North South Fire Safety Week 2011 a new TV, radio and poster advertising campaign will also be launched around the theme of 'How to Save a Life' and the everyday choices we make in relation to fire safety.
Posted on October 6 2011 at 1730 by Richard. Comment by emailing: firstname.lastname@example.org