Lion Apparel Systems Ltd has changed its name to LHD Group (United Kingdom) Ltd as part of a global corporate rebranding initiative by its parent company.
In 2010 LHD Group acquired the international business interests of Lion Incorporated, including Lion Apparel Systems Ltd and other Lion companies in Europe and Asia, all of which are being rebranded.
The LHD Group is headquartered in Cologne and in the last 10 years has become one of the world’s leading providers of innovative, comprehensive solutions in personal protective equipment, uniforms, military apparel, workwear and corporate fashion products.
Since its formation in 1998, Lion Apparel has been at the forefront of the development of specialist fire and rescue PPE in the UK and Middle East. Recognising that proud heritage, the globally recognised LION brand and distinctive logo will continue to be used by the Group.
Tim Ottridge, Joint Managing Director, LHD Group (UK ) Ltd, said: “The rebranding reflects the full integration of Lion into LHD Group and the way that we now work closely together as part of a global organisation which has unrivalled strength in depth, combined with an extensive pool of specialist skills and experience. It is a formula that delivers world leading innovation, backed by first-class customer service across all areas of group operations.
“The UK team is committed to the continued development of new PPE and clothing solutions that meet all of the needs of our customers and we look forward to working in partnership to consistently deliver high quality products and services across numerous client sectors.”