The majority of people killed or seriously injured in motorway road traffic collisions are either in a car or motorcyclists. While motorways are statistically the safest roads to travel on, the higher speeds involved lead to more devastating consequences with nearly 1 in 10 of crashes on Cheshire motorways resulting in death or serious injury.
Road Safety Manager for the Service Colin Heyes said: "A highly visible road safety presence will take place across our motorway network throughout August to highlight the dangers drivers face on our major roads and motorways.
"Our unique brand and ability to engage with all groups and ages places us in an enviable position where we can make a difference with the aim of creating safer roads for all users.
"We hope that this campaign, in which we are working with Highways England, will drive down the number of people killed on our motorway network and that a successful campaign locally will lead to a national campaign in the coming years."
Firefighters will join officers in giving information and advice to drivers to highlight the dangers they face on the county's motorways at the following service stations from 10am until 2pm:
M56 Hapsford Services - Tuesday 25th August
M62 Burtonwood Services - Wednesday 12th August
M6 Sandbach Services - Friday 21st August
M6 Knutsford Services - Wednesday 19th August
M56 Lymm Services - Friday 28th August
The crews will be delivering key messages, including: Only a fool breaks the two second rule - speed and its consequences; Hard shoulder safety - what to do if you break down on the motorway; and Don't hog the middle lane - why it's important avoid hogging the middle or outside lanes.
People who are travelling on Cheshire's motorway network on the above dates will be able to engage with staff from Cheshire Fire and Rescue Service and ask for information and advice.
John McTaggart from Highways England added: “Our traffic officers are whole heartedly behind this initiative to drive home some safety messages for motorway driving. Firefighters provide a vital service in quickly responding to incidents, freeing people from vehicles and putting out motorway fires - and through the CLEAR initiative they are key partners in helping us get drivers back on the move again after incidents happen.”