South Wales Fire and Rescue Service (SWFRS) celebrates positive results from its cutting edge social marketing campaign aimed at stamping out anti-social behaviour that starts grassfires.  

The social marketing intervention campaign, called Project Bernie, helped educate and tackle the problem of deliberate grassfires - which has cost SWFS £7m a year.
"Years of educational initiatives hadn't significantly reduced deliberate grassfires so we were keen to try a new approach," said Dave Ansell of SWFR.
The model, delivery and results will be presented at The UK Social Marketing Conference in Brighton, November 8th. Sue Peattie of Cardiff University and Dave Ansell of South Wales Fire and Rescue Service will present the session and describe how Project Bernie was developed by rigorous adherence to the Total Process Planning model and the interventions success to date. For more information and to register for the event visit:, or tel: 01323 637719.


Photo: A firefighter tackles a grassfire in the Rhondda, Wales


Posted October 12th, 2011 at 1145 by Andrew. Comment by emailing: