The online advent calendar features Santa with his reindeers and behind each door is a safety message for students enjoying a night out with friends.
Got Ya Back is a partnership between Bath College, Bath & North East Somerset Council, Avon and Somerset Constabulary, Avon Fire & Rescue Service, Bath Spa University and the University of Bath.
IT students at Bath College helped kickstart the campaign in May after a number of river deaths involving young people last year.
Got Ya Back encourages students to carry ICE (in case of emergency) cards and is looking at ways of working with taxi operators and licensed premises to help get people home safely.
The campaign has been used at university fresher’s fairs and in January, Bath College students will be going into schools to talk to pupils about river safety.
Tips on the advent calendar include letting someone know what time you’re going to be back and leaving a club or pub with a group of friends.
Campaign manager and Bath College student Sam Maggs said: “We’re hoping the calendar can help spread safety tips that we all know and use to help others out.
“We want people to share their own tips with us and others, so the community of Bath can be safer. We’d love for everyone to share our calendar with friends and family.”
View the calendar in full at http://advent.gotyaback.org.