Ruth Lee Ltd has been named International Business of the Year at the Federation of Small Business (FSB) Celebrating Small Business Awards (Welsh Area Finals).

The FSB Celebrating Small Business Awards recognise the best small businesses and the self-employed from right across the UK, from every sector and industry, shining a light on some of the best, most innovative and most determined small businesses. On Friday March 22, at an awards ceremony held at The Hilton Hotel in Cardiff, the team at Ruth lee Ltd were delighted to be presented with an award for their achievements in export.


Personnel from Ruth Lee celebrate their International Business of the Year award at the Federation of Small Business Celebrating Small Business Awards


Following their win at the Welsh area finals, Ruth Lee progresses to the National awards which are held in London this month.

Ruth Lee Ltd needs no introduction to the UK’s emergency services, having produced manikins for these teams for almost 30 years, as well as countless other industry sectors. But in recent years, demand for their extensive range of rescue training manikins has grown world-wide, to the extent that they now export 70 per cent of production abroad. In less than three years, the export business has more than doubled and the company now exports to all corners of the globe including North and South America, Australia, many European countries, the Middle East and several Asian countries.

Managing Director Paul McDonnell, said: “I am immensely proud of the Ruth Lee Ltd team and what we have achieved in recent years. Our export success is built upon strong foundations of quality and customer service – our international customers know and trust us to deliver the best possible products for rescue training.

“Our export sales going into 2019 have already been very strong, and we have many visits and exhibitions planned for the year ahead, including Europe, Asia and South America too. We also have a conference planned for our Asian distributors to be held in Malaysia. Our aim has always been to support our distributers, enabling them to be successful and the ‘go to’ company in terms of rescue training equipment within their own countries.

“We work with a fantastic network of distributors across the world to supply manikins to countless rescue organisations. We must thank them for their continued dedication to rescue training.

“The calibre of companies attending the awards was very high and we are certainly proud to be flying the flag for welsh trade. Thank you to FSB for this honour. We are over the moon and will continue to work hard to prove that Wales is key player when it comes to international trade.”